L04 - Target Audiences

Target audiences are categorized and media products are created with the audience in mind.

Niche - will appeal to a smaller or more specific audience, either through interest, skills, beliefs etc EXAMPLE: Trout & Salmon
 Mass (also called mainstream) - will appeal to a wide range of audiences
EXAMPLE: TV choice

Dr Who Magazine Reader - Imaginary Entity
Name:
Gender:
Age:
Ethnicity:
Marital status:
Career status:
Social Grade:
Personality characteristics:

Female Daily Mail Reader - Imaginary Entity
Name:
Gender: Female
Age:
Ethnicity:
Marital status:
Career status:
Social Grade:
Personality characteristics:
Political persuasion: Tory? Labour? Green party? Liberal Democrat?
Brexit: Remainer or Leaver?


Uses and Gratification Theory

Escapism/Diversion
Surveillance
Personal Relationships
Personal Identity




What pop-up ads would appear online at dailymail.co.uk to advertise to her?

This is my draft version of the pitch powerpoint